Pioneering Change for UK Auction Houses
Connect UK Land Auctions sets out how it aims to do things differently from more traditional UK auction houses, with an emphasis on transparency, technology and customer support.
Its main points of difference include:
• Connect Realtime, its own purpose-built live auction channel, rather than a third-party platform, so lots are handled directly by the company • All lots open for bidding at the same time, so buyers can browse and bid across the whole catalogue from the start rather than waiting for a particular lot; auctions typically last 30 to 60 minutes • A dedicated team supporting buyers and sellers throughout, from helping first-time buyers understand legal packs to assisting sellers with marketing and keeping participants updated during the sale • Simpler, clearer fees and processes, with a commitment to no hidden costs and upfront information to help avoid last-minute problems
The article also briefly compares its model with several established auction houses, including Savills, Barnard Marcus, Clive Emson and Auction House London, which it characterises as following more conventional approaches that, in its view, can be larger in scale, less personal or more demanding for participants.
Connect UK concludes that combining its own technology, simultaneous bidding, personal support and transparent fees makes land auctions more accessible, less stressful and better suited to individual buyers' and sellers' needs and timescales.
Source: Connect UK Auctions, original article (6 October 2025)
